Pioneers of the World's First Programmatic-Only DOOH Network Joins Leading Global Industry Association on Digital Out-of-Home Advertising


July 2020 Tokyo, Japan. LIVE BOARD Inc, a jointly-owned Japanese corporation between Dentsu Inc, and NTT DOCOMO Inc, and DPAA, a US-based business accelerator that unites advertising technology, marketers and suppliers regarding all aspects of out-of-home, today announced that LIVE BOARD has become the first Japanese member to ever join DPAA.


LIVE BOARD has joined DPAA to enhance its global presence in the worldwide DOOH ecosystem of programmatic buyers. The concept of "outside-in" buys is particularly important to LIVE BOARD, as it offers international advertisers and agencies the opportunity to activate DOOH inventory programmatically inside Japan.
By joining DPAA, LIVE BOARD aims to raise awareness of their brand and form new relationships with marketers on the global stage.


Ichiro Jinnai, Chief Executive Officer and President of LIVE BOARD commented - "We are ecstatic to join DPAA, a prestigious organization that has amassed a vast ecosystem of members that make up some of the most respected ad tech, media owners, and agencies in the world. We plan to leverage DPAA as a platform to evangelize the exciting potential of outside-in buys."


LIVE BOARD operates supply-side technology that is helping aggregate the incredibly fragmented DOOH landscape in Japan. With over 1.2B monthly impressions and growing fast, LIVE BOARD operates and sells programmatically some of the most premium DOOH screens in the top markets of Japan.


Barry Frey, CEO of DPAA stated: "We are thrilled that LIVE BOARD has joined DPAA. Japan is the third largest OOH market in the world, and this marks an inflection point in the DPAA vision of being a truly global organization with membership continuing to expand to all parts of Asia. LIVE BOARD's membership is particularly symbolic of our expansion to the Japanese market, and we look forward to assisting LIVE BOARD in implementing their vision of garnering outside-in programmatic buys from our growing international roster of members that are agencies and omnichannel DSPs."


About DPAA

DPAA is an industry association specializing in DOOH advertising. Founded in 2006, DPAA is a global association whose membership comprises all of the industries that make up the DOOH advertising ecosystem, including advertisers, agencies, media companies, ad-tech companies, mobile communications companies, location data providers, software developers, and hardware developers. In recent years, DPAA has been leading the industry, particularly in areas such as standardization of programmatic OOH and digital transformation of OOH. It offers marketing programs, research, and consulting services with the aim of expanding the DOOH advertising market.



With our "Figure the Real World" slogan, LIVE BOARD's mission is to redefine the value of the "real world" and to rapidly revitalize Japan's underdeveloped DOOH market. We will build a DOOH ad network together with our stakeholders and become Japan's first impression-based DOOH ad platform.
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