Measurable OOH

LIVE BOARD is the only service provider in Japan that provides impression-based digital OOH advertisements. Innovative, measurable, effective.

LIVE BOARD. The New Standard in OOH Advertising

LIVE BOARD allows advertisers to measure how many people saw their ads and whether or not they were effective.
It's the new 3A Standard of OOH: Accountability, Addressability, and Attribution.

  • AccountabilityMeasure Ad Value

    The viewable area (where viewing is possible) for each installed screen is defined. Using DOCOMO's mobile data, we estimate the number of people in a screen's viewable area. A survey of people who might have viewed an ad is then conducted to calculate a View Ratio: the actual ad views vs. the number of ad viewers (impressions).

  • AddressabilitySelect Ad Slots

    LIVE BOARD is your one-stop-shop for purchasing digital OOH for different targets and environments. We use programmatic advertisement purchasing to allow you to buy ad inventory at optimal locations and time slots in single units of ad distribution.

  • AttributionGauge Ad Effectiveness

    We use DOCOMO data to identify potential viewers of an ad, based on the date and time of delivery. We survey possible viewers to measure brand recognition, interest, and intent to use.

Impression Calculation Method

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Relevant, Targeted Messaging Now Possible

In addition to conventional OOH effects, LIVE BOARD is an OOH media that
increases Global Perception Bias and Recency Effects with improved accuracy
and thus is more effective in helping clients meet challenges.

Ratio of people who see ads for things they don't like but think others will probably like

LBMP ... LIVE BOARD Marketplace

Global Perception Advantages

LIVEBOARD OOH helps create Global Perception Bias. The repeated delivery of ads on large screens creates the impression that a product is popular. That perception boosts campaign effectiveness. LIVE BOARD's effect on Global Perception Bias is higher than other media. It's particularly effective in acquiring new customers. Global Perception Bias is further increased when used in conjunction with a TV ad campaign.

Elevated Recency Effect

Relevant OOH campaigns delivered on large screens near the point of purchase can influence the purchasing activity of consumers. LIVE BOARD scores higher than other media on Recency Effect, offering the most effective opportunity to drive foot traffic.

TV spots + LIVE BOARD increase effectiveness and foot traffic.

  • Achieve maximum foot traffic lift rates when TV spots are aired in conjunction with LIVE BOARD OOH.
  • TV spots + LIVE BOARD combination improves immediacy of store visits.
  • Promotes foot traffic from young adult demographic.
  • Promotes foot traffic from heavy and medium TV viewers.

LBMP ... LIVE BOARD Marketplace

LIVE BOARD + Digital Solution: Ideal for Digital Products

  • Product categories with broader targets (food, financial, insurance)
  • Digital products (web services, online games, communication tools)

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Measurable ROI

LIVE BOARD measures ad effectiveness using proprietary effectiveness measurements based on DOCOMO location information.

  • In-person surveys based on location

    Using location data from DOCOMO's mobile phone base stations, in-person surveys are conducted among smartphone users who were in the Visible Area during the specified date and time.

    Surveys use Koko-Research, a service provided by DOCOMO Insight Marketing Co., Ltd. Koko-Research implements surveys based on location information from mobile phone base stations among users who have given prior permission for such use. We cross-reference location with survey results while using only methods that ensure anonymity.
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  • docomo data squareâ„¢

    Cutting edge advertisement analysis that measures the effectiveness of TV, web, and LIVE BOARD marketplace - from ad impression to purchase. Each ad unit is given an ID that integrates DOCOMO location and subscriber data with information sources such as Dentsu Group TV and digital media contact data and cross-referenced with LIVE BOARD Marketplace distribution logs.
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