Today's consumers expect to get timely and relevant information no matter where they are. The LIVE BOARD service lets you target and deliver information to audiences on the go. We give you impression (number of viewers) data that's calculated in accordance with industry guidelines, and we then verify the effectiveness of your campaigns. Ask us about our successful implementation track record.
LIVE BOARD impression (number of viewers) data is calculated in compliance with
the audience measurement guidelines of the Digital Signage Consortium.
Additionally, we use DOCOMO's Mobile Spatial Statistics®*and other location data to estimate the number of people who could have viewed your advertisements. To calculate the number of ad impressions, we conduct a separate survey of those who could have viewed your ad to arrive at a View Ratio of actual ad views.
"Mobile Spatial Statistics" is a registered trademark of NTT DOCOMO, Inc. Exclusive to LIVE BOARD, Mobile Spatial Statistics makes it possible to determine movement based on age and gender.Learn more about Mobile Spatial Statistics®
We conduct surveys post-delivery to verify brand recognition and assess behavioral changes resulting from ad viewership and impressions.
|Survey Areas||Analysis Factors|
|Q. Brand Awareness||Viewer vs Non-Viewer
Target vs Non-target
|Q. Brand Recall (features/ interest / intent to use)|
|Q. Behavioral Changes (Search, recommendations, store visits, etc.)|
Today's consumers are much more mobile and expect information wherever they are. When used in conjunction with TV and online ads, LIVE BOARD expands your advertising reach into demographics no longer reachable with traditional media.
With LIVE BOARD, brand awareness can be measured against ad campaigns developed for TV and online.
Determine Brand Lift by analyzing brand awareness among viewers and non-viewers.
Our team has helped more than 60 advertisers use LIVE BOARD's Digital OOH.