LIVE BOARD provides "Impression (Visibility Adjusted Contact)" that's calculated in compliance with global OOH measurement guidelines, shows clear outcomes of ad exposure, and variety of case studies, that proofs our advantages which no others can compete with.
Based on the global standard OOH guidelines, LIVE BOARD provides "Viewed Impression" for a spot basis.
In addition, provides "Reach" (The number of a target audiences who notice an advertising message at least once),
and "Frequency" (The average number of times an individual notices an advertising message during a defined period of time).
Compliant with the "Global OOH Audience Measurement Guidelines" released by the World Out of Home Organization.
The numbers from 1 to 4 in the table are relevant metrics refer to the figure above.
The higher the number indicates the granularity of the measurement levels.
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Metrics | Circulation | ||
|---|---|---|---|---|
| Definition | The audience count in proximity to an OOH frame | |||
| Guidelines | Global | Japan | ||
| The metrics used by Japanese companies | LIVE BOARD | Company A | Company B | |
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Metrics | Opportunity to see (OTS) | ||
|---|---|---|---|---|
| Definition | The audience in front of an OOH Frame, or defined to be in the area that the frame can be viewed from | |||
| Guidelines | Global | Japan | ||
| The metrics used by Japanese companies | LIVE BOARD | Company A | Company B | |
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Metrics | Opportunity to contact (OTC) | ||
|---|---|---|---|---|
| Definition | The audience is in the area that the frame can be viewed from, and where their direction of travel places | |||
| Guidelines | Global | Japan | ||
| The metrics used by Japanese companies | LIVE BOARD | Company A | Company B | |
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Metrics | Visibility Adjusted Contact (VAC) or Viewed Impression | ||
|---|---|---|---|---|
| Definition | Opportunity to Contact, will actually look at the OOH frame for an agreed period of time | |||
| Guidelines | Global | Japan | ||
| The metrics used by Japanese companies | LIVE BOARD | Company A | Company B | |
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Metrics | Reach | ||
|---|---|---|---|---|
| Definition | The number of a target audiences who notice an advertising message at least once | |||
| Guidelines | Global | Japan | ||
| The metrics used by Japanese companies | LIVE BOARD | Company A | Company B | |
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Metrics | Frequency | ||
|---|---|---|---|---|
| Definition | The average number of times an individual notices an advertising message during a defined period of time | |||
| Guidelines | Global | Japan | ||
| The metrics used by Japanese companies | LIVE BOARD | Company A | Company B | |
| The relevant metrics refer to the figure above | Metrics | Definition | Guidelines | The metrics used by Japanese companies | |||
|---|---|---|---|---|---|---|---|
| Global | Japan | LIVE BOARD | Company A | Company B | |||
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Circulation | The audience count in proximity to an OOH frame |  |
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Opportunity to see (OTS) | The audience in front of an OOH Frame, or defined to be in the area that the frame can be viewed from | |
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Opportunity to contact (OTC) | The audience is in the area that the frame can be viewed from, and where their direction of travel places | |
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Visibility Adjusted Contact (VAC) or Viewed Impression | Opportunity to Contact, will actually look at the OOH frame for an agreed period of time | |
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Reach | The number of a target audiences who notice an advertising message at least once | |
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Frequency | The average number of times an individual notices an advertising message during a defined period of time | |
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LIVE BOARD uses impressions that take into account the visibility rate based on visibility surveys (VAC = Visibility Adjusted Contact / total number of people who saw the ad), as recommended in the OOH Global Measurement Guidelines.
Of the number of people in the viewing area of a medium (OTS = Opportunity to See), the number of people who may come into contact with an OOH ad (OTC = Opportunity to Contact / takes into account the direction of movement within the viewing area and the presence of obstacles) is defined.
The number of people who are likely to actually see the advertisement (VAC) is estimated by adding the visibility rate for each media to this number.
"Mobile Spatial Statistics" is a registered trademark of NTT DOCOMO, Inc. Exclusive to LIVE BOARD, Mobile Spatial Statistics makes it possible to determine movement based on age and gender.
Learn more about Mobile Spatial Statistics®We conduct surveys post-delivery to verify brand recognition and assess behavioral changes resulting from ad viewership and impressions.
| Survey Areas | Analysis Factors |
|---|---|
| Q. Brand Awareness | Viewer vs Non-Viewer Target vs Non-target |
| Q. Brand Recall (features/ interest / intent to use) | |
| Q. Behavioral Changes (Search, recommendations, store visits, etc.) |
Today's consumers are much more mobile and expect information wherever they are. When used in conjunction with TV and online ads, LIVE BOARD expands your advertising reach into demographics no longer reachable with traditional media.
With LIVE BOARD, brand awareness can be measured against ad campaigns developed for TV and online.
Determine Brand Lift by analyzing brand awareness among viewers and non-viewers.
Our team has helped more than 400 advertisers use LIVE BOARD's Digital OOH.
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